Apollo vs. OpenMart (2026): Which is Right for You?
Two popular B2B data platforms with very different approaches. We'll break down the honest pros and cons—plus show you a third option built specifically for local leads.
The Bottom Line
A quick summary before we dive deep.
Enterprise B2B sales platform
A comprehensive sales engagement platform with 275M+ contacts, built-in email sequences, and CRM integrations. Best for reaching decision-makers at tech companies and enterprises. Per-seat pricing with credit system for contact data.
Large-scale B2B database
One of the largest local business databases (200M+ records) with API access and international coverage. Credit-based pricing with no monthly minimum. Good for bulk data needs and developers who need raw business data.
See Both Platforms
Apollo vs. OpenMart: Feature Breakdown
Different strengths for different use cases. Here's how they compare.
Apollo focuses on people/contacts. OpenMart focuses on business entities.
Apollo is LinkedIn-centric. OpenMart pulls from local business listings.
Most local businesses aren't on LinkedIn. OpenMart has better SMB coverage.
Apollo excels at tech companies and enterprises with LinkedIn presence.
Apollo includes full email outreach. OpenMart is data-only.
OpenMart is API-first. Apollo's API requires expensive plans.
Apollo has AI for email copy. Neither has deep business research AI.
Apollo's LinkedIn data is global. OpenMart is limited to select countries.
Pricing Comparison
Very different pricing models. Apollo charges per seat, OpenMart charges per credit.
60 credits/mo
900 credits/mo per user
1,200 credits/mo per user
2,400 credits/mo per user
Per-seat pricing. A 5-person team on Professional = $395/mo. Credits cost extra: 1 per email, 8 per phone.
No monthly minimum
Small projects
Medium campaigns
Large-scale
Credit-based pricing. Only pay for what you use. Volume discounts available. No platform features—data only.
The Problem with Both
If you're selling to local businesses, neither platform is ideal.
Apollo's Gap
Apollo's database is built from LinkedIn. That's great for reaching VPs at tech companies—but most local business owners aren't on LinkedIn.
- ✕Plumbers, HVAC techs, restaurant owners? Not in the database.
- ✕Per-seat pricing adds up fast for teams.
- ✕No Google Maps integration for local discovery.
OpenMart's Gap
OpenMart has the local business data, but it's just raw records. No enrichment, no AI research, no way to qualify leads before you reach out.
- ✕Basic business info only—limited contact data.
- ✕No AI to research or qualify leads.
- ✕Credit costs add up for enrichment needs.
What if there's a better way?
LocalStitch combines the best of both worlds: local business discovery like OpenMart, with AI-powered research and enrichment that Apollo can't match for SMBs.
- Pull leads directly from Google Maps searches
- AI agents research each business for you
- Waterfall enrichment for verified contacts
- $99/mo flat—no per-seat or credit fees
Pick the Right Tool
Each platform has its strengths. Choose the one that fits your workflow.
Choose Apollo if you...
- Sell to tech companies and enterprises
- Need built-in email sequences
- Target people on LinkedIn
- Want an all-in-one sales platform
Choose OpenMart if you...
- Need bulk raw business data
- Have developers to build workflows
- Want API-first access
- Only pay for what you use
Choose LocalStitch if you...
- Sell to local SMBs (not enterprises)
- Want AI to research each lead
- Need verified contacts, not raw data
- Prefer flat pricing for your team
Ready to Try a Better Approach?
If you're selling to local businesses, LocalStitch was built for you. Plans starting at $49/month.