Apollo vs. ZoomInfo (2026): Which B2B Sales Platform is Worth It?
The #1 comparison in B2B sales. Apollo gives you 80% of ZoomInfo's features at a fraction of the cost. But ZoomInfo's intent data is unmatched. We'll break down the honest trade-offs—plus show you a third option if you sell to local businesses.
The Bottom Line
A quick summary before we dive deep.
Affordable all-in-one sales platform
A comprehensive sales engagement platform with 275M+ contacts, built-in email sequences, and CRM integrations. Starts free and scales to $119/user/mo. Best value for startups and mid-market teams who want prospecting, outreach, and a CRM in one tool.
Enterprise sales intelligence platform
The gold standard for enterprise B2B data with 260M+ contacts, best-in-class intent data, and deep technographic insights. Annual contracts start at $14,995/yr. Built for enterprise sales teams that need buying signals and account-based selling at scale.
See Both Platforms
ZoomInfo Platform
Enterprise sales intelligence dashboard
Apollo vs. ZoomInfo: Feature Breakdown
Two very different price points. Here's what you actually get for your money.
Both have massive B2B databases. Apollo edges ahead on raw contact count, but ZoomInfo's data quality is generally considered more accurate.
ZoomInfo's intent data is their biggest differentiator. They track buying signals across the web so you can reach accounts actively researching solutions.
Apollo includes full email automation on every paid plan. ZoomInfo requires their Engage add-on, which costs extra on top of already high prices.
ZoomInfo tracks 30,000+ technologies with install dates and usage data. Apollo's tech data is more limited.
Apollo has its own CRM included free. ZoomInfo integrates with major CRMs but doesn't include one.
Apollo lets you start free and upgrade. ZoomInfo requires a sales call and annual commitment just to get started.
Neither platform is designed for local businesses. Both databases are built from LinkedIn, corporate filings, and enterprise data sources.
Apollo is self-serve from day one. ZoomInfo requires a sales process, contract negotiation, and guided onboarding.
Pricing Comparison
This is where Apollo and ZoomInfo diverge the most. Apollo is built for startups. ZoomInfo is built for enterprises.
100 credits/mo
5,000 credits/mo per user
10,000 credits/mo per user
15,000 credits/mo per user
Per-seat pricing (billed annually). A 5-person team on Professional = $395/mo. Month-to-month pricing is 20% higher. Additional credits cost $0.20 each.
5,000 annual bulk credits
10,000 annual bulk credits
10,000 annual bulk credits
Per seat add-on
Annual contracts only. No monthly option. Median customer spends ~$30K/yr. Prices often rise 10-20% at renewal. Add-ons like intent data and Engage cost extra.
The Problem with Both
If you're selling to local businesses, neither Apollo nor ZoomInfo will help you.
Apollo's Gap
Apollo's database is built from LinkedIn. Great for reaching directors at SaaS companies—but your local roofer, the family-owned restaurant down the street, the HVAC contractor with 10 trucks? They're not on LinkedIn.
- ✕Local business owners rarely have LinkedIn profiles
- ✕No Google Maps integration for local discovery
- ✕Email sequences designed for enterprise outreach, not SMB
ZoomInfo's Gap
ZoomInfo is the gold standard for enterprise B2B data—but it's built for selling to Fortune 500 companies, not Main Street. At $15K+/year, it's also priced for enterprise budgets.
- ✕$14,995/yr minimum—overkill for local lead gen
- ✕Intent data tracks enterprise buying signals, not local needs
- ✕Joe's Plumbing and Maria's Salon aren't in the database
Selling to local businesses? There's a better tool.
Apollo and ZoomInfo are excellent for enterprise B2B sales. But if your customers are restaurants, contractors, salons, or any Main Street business—neither platform will find your leads. LocalStitch is built for exactly that.
- Pull leads directly from Google Maps searches
- AI agents research each business automatically
- Waterfall enrichment for verified owner contacts
- $49/mo flat—no $15K annual contracts
Pick the Right Tool
Each platform serves a different buyer. Here's how to decide.
Choose Apollo if you...
- Are a startup or mid-market team on a budget
- Need built-in email sequences and a CRM
- Sell to tech companies and SaaS buyers
- Want to start free and scale up
Choose ZoomInfo if you...
- Have an enterprise sales budget ($15K+/yr)
- Need intent data to find in-market accounts
- Run account-based marketing at scale
- Require deep technographic data
Choose LocalStitch if you...
- Sell to local SMBs, not enterprises
- Want AI to research each lead for you
- Need verified owner contacts, not just company data
- Prefer flat pricing without annual contracts
The Verdict
For enterprise B2B sales, this is a budget question. Apollo gives you 80% of ZoomInfo's core features—contacts, sequences, CRM—at roughly one-fifth the price. ZoomInfo's premium buys you best-in-class intent data and technographics that Apollo simply can't match.
But if your customers are local businesses—restaurants, contractors, salons, gyms, auto shops—neither platform was built for you. Their databases are constructed from LinkedIn profiles and corporate filings. The businesses on Main Street don't show up.
That's exactly the gap LocalStitch fills. We pull leads directly from Google Maps, use AI agents to research each business, and provide verified owner contacts through waterfall enrichment—all starting at $49/month with no annual contracts.
Ready to Try a Better Approach?
If you're selling to local businesses, LocalStitch was built for you. Plans starting at $49/month.